Demi Colleen
is a content creator and influencer based in London. After an 11-year career in the veterinary industry, Demi came back to her creative roots and started her blog. Her goal was to show a joyful approach to sustainable and ethical living. A few years later, and she has worked with some of your favourite brands and become a trusted voice in the sustainable space.
What I do
Hey!
in a world of overconsumption perpetuated by the traditional influencer, there is an alternative. However, the topic of sustainability and ethics can be a bit boring. With an eye for aesthetics and a candid inclusivity, Demi has curated a community who trust her word when it comes to susty swaps, ethical beauty and vibrant fashion.
For many, the word 'addiction' conjures images of substance abuse or other taboo behaviours. It's not a term we readily apply to our own actions. Would you be comfortable admitting to an addiction, or does the idea seem laughable to you? The Cambridge Dictionary defines addiction as 'an inability to stop doing or using something, especially harmful'. Years ago, I would have scoffed at the idea that my shopping habits were problematic. It took a diagnosis of Attention Deficit Disorder to open my eyes to the harm I was causing myself. It has been a journey of emotional turmoil, forcing me to confront the years of damage I had inflicted by my chosen method of therapy. I can now confidently and unashamedly say that I have a shopping addiction.